AMC DIRECTORY NOW AVAILABLE! ORDER YOUR COPY TODAY!
Don’t delay. Appraisal Management Companies are taking applications now.
As a Real Estate Appraiser you are constantly looking for new clients and more appraisal requests. You need to be highly experienced in your service area and have the ability to get your name out to clients interested in using your services.
Besides completing appraisal orders, I spend the rest of my time looking for new clients that need my services. There are many ways to do this, but only a few seem to be working these days. You should focus on the most profitable marketing campaigns to get more appraisal business. My marketing focus changes throughout the year depending on what is going on in the Real Estate Market. Below I have listed the most profitable marketing techniques that I have experienced throughout 2008 to 2009.
My most profitable appraisal marketing techniques for 2008 / 2009:
1. AMC orders - Signing up with Appraisal Management Companies - I have found that the most work I am able to obtain in this current market is to appraise real estate owned appraisals (REO) for AMC’s. I have made more money than ever before with the high demand for bank owned property appraisals. Appraisers in the past have avoided AMC’s due to lower fees and unrealistic turn times. Times have changed and most companies offer full free appraisals along with realistic turn times. I have been making more money consistently appraising bank owned properties for AMC’s than ever before. Make sure to order 2009 Appraisal Management Company Directory to increase your bottom line.
2. Top Ranking Websites - I have approximately 10 websites covering my primary market area. I receive between 5-10 appraisal orders a week for purchase transactions, refinance appraisals and appraisal orders for estate purposes to include divorce and property settlements. We offer search engine optimized websites that are guaranteed to bring you more business. If you have an existing website that is not bringing in any orders, then you already know there is a problem. When searching for your primary search terms, like ‘San Diego Appraisal’, you should show up on the first page of search engine results in google. If you are not, that is the reason why you are not getting any internet work. I get 90% of my non-AMC appraisal orders from my top ranking website. Search for ‘San Diego Appraisal’ and I can guarantee we have the top positions. Sign up with us and we will get you there as well.
3. Online Advertising - Taking advantage of Craigslist.org in each community I serve, I am able to obtain additional appraisal orders. You should also get your website listed with all the search engiens, free directories as well as a few pay directories that have sent us orders in the past. By signing up for a website hosted by us, we will give you the list for free as well as sign you up with over 50 online search engines and directories.
4. Mail Advertising Campaigns - I create updated mailing lists from phone directories and from the internet to send postcard mailers to potential clients. This is not too difficult if you know how to use spreadsheets and create an image for your postcard. If you would like us to handle a marketing campaign for us that you will be able to use for years, please contact us for more details.
Starting at the end of 2007 I have seen many of my appraiser friends go out of business due to the lack of appraisal work. Once the refinance and purchase transactions started to dry up, we started losing the clients that were sending us the majority of our work for years. Many of the appraisers I knew could no longer support themselves doing appraisals and either went back to their prior business or found new employment. I wasn’t ready to give up. I love appraising real estate and knew with my marketing skills I should be able to stay afloat until the real estate bust started to turn around.
After spending over a year trying everything that I possibly could, I have found many opportunities and am having my best year as a real estate appraiser. I have also helped numerous appraisers that have contacted me in fears of losing their homes and lifestyle due to the lack of income. I can tell you that by following my simple marketing strategies, you will get more business.
Looking for the biggest bang for the buck?
1. Buy our AMC directory with complete contact info, application links and tips on getting the most work possible.
2. Create multiple websites targeting different areas or services to bring in more appraisal orders.
3. Market your website and services weekly to potential clients over the internet.
4. Start a monthly mailing campaign to increase refinance and purchase orders in your area.
Get started TODAY!
2009 AMC DIRECTORY
APPRAISER WEBSITES
I love appraising real estate!