Top Ranking Appraiser Websites
posted in Appraiser Marketing |The best investment for your Marketing Dollars
Being a professional website optimizer for over 10 years gave me invaluable information regarding search engine optimization and internet marketing. Over 90% of my new clients have found my company while searching in Google. You have to show up on the first page of search results to attract new clients.
Having a website that does not show up on the first page of search engine results, is like advertising on a billboard in the middle of the desert with no roads going by it. Someone might come across it some day, but it won’t be a prospective client.
Do you have a website? Have you tried searching for your primary search terms?
Take a minute to search for your primary keywords in Google and see where your website shows up. First determine your primary search terms? I have found that most people search for ‘CITY NAME’ appraisal, second is usually ‘CITY NAME’ appraiser. Other searches include a variation to include county, community names, certified appraiser, FHA appraiser, certified, certified general, etc…
My primary search phrases are – ‘San Diego Appraisal‘ and ‘San Diego Appraiser‘
Now put your search phrase in to Google and find where your website ranks in the results. Does it show up on the first page of search engine results?
For San Diego Appraisal, my websites show up on the first page of results in position #1, #4, #6 and #8.
You have to RANK to get RESULTS!
Do you think those results gets me more business? Yes, it amounts to about 90% of my new client referrals. If you search for my secondary keywords, I usually show up in the top positions for each community within San Diego that I want to target. I have similar results with ‘San Diego Appraiser’ and any other search terms related to doing appraisals in San Diego County for Real Estate.
I figure if one website costs me $350 a year, that is nothing compared to the amount of money I make through orders. When adding additional websites, I target every area that I am receiving the most work within, then the most populated cities or communities within my market area and additional areas I am interested in doing more work. I also target estate appraisals, tax reassessment appraisals, FHA appraisal work and certified appraiser work needed within my coverage area.
If you have an existing website that does not show up in the top 10 results of Google (the #1 search engine), then you really need to make some changes to your internet marketing plan.
Since most search engine optimization companies charge around $1000 to rebuild your existing website to make it more search engine friendly, I would suggest getting additional websites built by a professional website hosting company with an easy to use search engine optimized website builder. If you are happy with your existing website, you can keep it the way it is and make additional websites that will rank in the search engines, attract new clients and bring in more orders.
Multiple Websites will bring you multiple streams of income!
My best advice is for you to figure out your primary keywords and getting a 3-5 websites that will target those needs. Since I am a residential appraiser serving San Diego County, I wanted to make sure to show up for those keywords first. Second I enjoy doing estate appraisals for divorce, date of death, etc… So I put added some more search terms for my list. I like doing high end and custom home appraisals as well as beach front properties, so I added the cities and communities within San Diego that contain those types of homes. Tax Reassessment is also becoming very popular in my area because the city seems to be falling behind on their reassessments.
I narrowed my list of primary search terms to:
San Diego Appraisal – my primary website with a lot of sub terms to include Appraisal, FHA, Reassessments, etc.
San Diego Appraisal – Secondary website with a lot of sub terms to include Appraiser, FHA, Reassessments, etc.
San Diego Divorce Appraisal – focusing on Divorce and number of sub terms relating to Estate Appraisals
Coronado Appraisal – Very Complex, High End beach front home appraisals
La Jolla Appraisal – Very Complex, High End beach front home appraisals
Chula Vista Appraisal – REO work and currently highest percentage of listings and sales within my market area.
For each of those search terms I used a website builder that would affectively target those keywords throughout every page and focused on getting links to those websites with targeted search terms. Instead of using my company name, I would insert the link as La Jolla Appraisal and put a description with the keywords as well: Providing High Quality appraisal services in La Jolla, CA.
Your primary search term might take a while to get ranking within the top 5 or 10 results in Google. But by getting the proper inbound links from a number of free websites and some popular appraiser related link directories, you will get there. The Sub websites will be much easier to get ranking within the top 5 positions. The more Sub related websites you own, the more work you will receive.
Create Top Ranking Websites Easily
Being a Real Estate Appraiser and having over 20 years of experience with Search Engine Optimization and Search Engine Placement, I know first hand the success you will experience by having a top ranking appraisal website. Not only is it a great time to increase your client base, but it has never been easier now that we have created a search engine optimized website builder specifically for Real Estate Appraisers.
LIMITED TIME OFFER – NEW YEARS SPECIAL
For a limited time, if you sign up for the complete hosting plan at AppraiserWebsites.Net, we will create a custom website that is optimized for all the major search engines ($495.00 Value). Within 24 hours after receiving all of your information, your website will be published online and ready to accept orders. We will also submit your website to the top search engine directories, and submit your new website to additional Appraiser Directories for free. This is a limited time offer and will only be available for a short time.
Visit AppraiserWebsites.Net for more information.
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