21st October 2009

Appraiser Alerts – Appraiser Update: Issue #1

This is the first Appraiser Alert and we will be covering the following topics in this email:

* A Little About Me
* Appraisers Needed
* Getting More AMC Work

A Little About Me
Before we begin, let me give you a quick background on who I am and why I decided to create the Appraisal Alert system. I am a full time appraiser covering San Diego County. When banks stopped lending money almost 2 years back, orders dried up.

Most of my appraiser associates either went back to their prior businesses or became employees at some dead end job to avoid bankruptcy. I knew I had to make changes as my income was dropping fast. I was getting a few orders a week for estate appraisals, divorce, date of death, inheritance, gifts with an occasional refinance or FHA purchase. In addition, a few local appraisal management companies were sending me work from time to time.

The day Fannie Mae and Freddie Mac increased their loan amounts I thought this would bring buyers back in to the market so I created a marketing campaign with my remaining marketing budget to produce mailers and fliers. I created postcard mailers and sent it to all the remaining mortgage companies in my area. I also started going door to door to the mortgage companies and meeting with brokers and owners. Since I was getting some AMC work, I got online and started to build a list of all the Appraisal Management Companies I could find. I would submit the application to each AMC as I found them, usually completing around 2 to 3 applications per day.
My fliers, postcard mailers and door to door marketing failed to generate much business, but a few orders started trickling in from the AMCs I applied to. I searched for more AMC companies online, posted in appraiser forums and made phone calls to independent appraisers around the country to see what was working for them. I would submit to each company, and if I didn’t hear from them I would follow up with each company monthly. Work steadily began to increase to a point that I had to start turning down appraisal requests.

Flash forward to today:
I am still getting way too many orders than I can handle on my own so I select the highest paying and most complex appraisals that are in closest proximity to my office. This has been working out really well and new AMCs are contacting me all the time to either add them to my directory or get an appraisal completed. I am also getting work from companies that I signed up to over 6 months ago, so make sure you follow up with the AMCs on my list from time to time!

Appraisers Needed
I have been attempting to contact each of the AMCs on my list and verify approximately 100 additional appraisal management companies to get information on areas where there is an immediate need for appraisers. Unfortunately I have just started this process and have heard back from only a couple. Make sure to follow up with the top 10 AMCs in my book 2009 Appraisal Management Companies Directory (updated quarterly), and make sure you become approved with all of them. They are all claiming to have a need for appraisers nationwide.

What sets my AMC directory aside from the competition is that all my appraisal management companies are verified. They are not appraisers trying to sign up other appraiser under them or companies trying to charge a fee to be an ‘approved appraiser’.

My list is not in Alphabetical format. The companies that are confirmed and send the most work are at the top of my list.

Getting More AMC Work

* I have found that the key to getting more AMC work is to follow up after 1 month after the initial sign up date. You want to call and speak with the vendor manager to make sure you are set up properly in their system. You also want to let them know you are very interested in doing appraisal work and can provide a good turn around time, etc…
* If you have a friendly vendor rep on the phone, ask what day they usually receive their orders and ask if you can follow up with them on those days.
* If the vendors send out ‘broadcast’ emails for work offers, make sure to send a text or message to your cell phone.
* Follow up with the top vendors monthly to see if you can do just 1 job for them. Once you get a good appraisal delivered to them, you will be added to their list and get more work.

More information about my AMC Directory and appraiser marketing guide can be found at http://www.appraisalmanagementcompanies.org

Special Offer – Get more Estate work with a top ranking website. We will build 5 custom appraiser websites targeting different estate terms and cities/counties for FREE! All you do is pay the monthly hosting. Visit: http://appraiserwebsites.net for more info.

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9th January 2009

Top Ranking Appraiser Websites

The best investment for your Marketing Dollars

Being a professional website optimizer for over 10 years gave me invaluable information regarding search engine optimization and internet marketing. Over 90% of my new clients have found my company while searching in Google. You have to show up on the first page of search results to attract new clients.

Having a website that does not show up on the first page of search engine results, is like advertising on a billboard in the middle of the desert with no roads going by it. Someone might come across it some day, but it won’t be a prospective client.

Do you have a website? Have you tried searching for your primary search terms?

Take a minute to search for your primary keywords in Google and see where your website shows up. First determine your primary search terms? I have found that most people search for ‘CITY NAME’ appraisal, second is usually ‘CITY NAME’ appraiser. Other searches include a variation to include county, community names, certified appraiser, FHA appraiser, certified, certified general, etc…

My primary search phrases are – ‘San Diego Appraisal‘ and ‘San Diego Appraiser

Now put your search phrase in to Google and find where your website ranks in the results. Does it show up on the first page of search engine results?

For San Diego Appraisal, my websites show up on the first page of results in position #1, #4, #6 and #8.

You have to RANK to get RESULTS!

Do you think those results gets me more business? Yes, it amounts to about 90% of my new client referrals. If you search for my secondary keywords, I usually show up in the top positions for each community within San Diego that I want to target. I have similar results with ‘San Diego Appraiser’ and any other search terms related to doing appraisals in San Diego County for Real Estate.

I figure if one website costs me $350 a year, that is nothing compared to the amount of money I make through orders. When adding additional websites, I target every area that I am receiving the most work within, then the most populated cities or communities within my market area and additional areas I am interested in doing more work. I also target estate appraisals, tax reassessment appraisals, FHA appraisal work and certified appraiser work needed within my coverage area.

If you have an existing website that does not show up in the top 10 results of Google (the #1 search engine), then you really need to make some changes to your internet marketing plan.

Since most search engine optimization companies charge around $1000 to rebuild your existing website to make it more search engine friendly, I would suggest getting additional websites built by a professional website hosting company with an easy to use search engine optimized website builder. If you are happy with your existing website, you can keep it the way it is and make additional websites that will rank in the search engines, attract new clients and bring in more orders.

Multiple Websites will bring you multiple streams of income!

My best advice is for you to figure out your primary keywords and getting a 3-5 websites that will target those needs. Since I am a residential appraiser serving San Diego County, I wanted to make sure to show up for those keywords first. Second I enjoy doing estate appraisals for divorce, date of death, etc… So I put added some more search terms for my list. I like doing high end and custom home appraisals as well as beach front properties, so I added the cities and communities within San Diego that contain those types of homes. Tax Reassessment is also becoming very popular in my area because the city seems to be falling behind on their reassessments.

I narrowed my list of primary search terms to:
San Diego Appraisal – my primary website with a lot of sub terms to include Appraisal, FHA, Reassessments, etc.
San Diego Appraisal – Secondary website with a lot of sub terms to include Appraiser, FHA, Reassessments, etc.
San Diego Divorce Appraisal – focusing on Divorce and number of sub terms relating to Estate Appraisals
Coronado Appraisal – Very Complex, High End beach front home appraisals
La Jolla Appraisal – Very Complex, High End beach front home appraisals
Chula Vista Appraisal – REO work and currently highest percentage of listings and sales within my market area.

For each of those search terms I used a website builder that would affectively target those keywords throughout every page and focused on getting links to those websites with targeted search terms. Instead of using my company name, I would insert the link as La Jolla Appraisal and put a description with the keywords as well: Providing High Quality appraisal services in La Jolla, CA.

Your primary search term might take a while to get ranking within the top 5 or 10 results in Google. But by getting the proper inbound links from a number of free websites and some popular appraiser related link directories, you will get there. The Sub websites will be much easier to get ranking within the top 5 positions. The more Sub related websites you own, the more work you will receive.

Create Top Ranking Websites Easily

Being a Real Estate Appraiser and having over 20 years of experience with Search Engine Optimization and Search Engine Placement, I know first hand the success you will experience by having a top ranking appraisal website. Not only is it a great time to increase your client base, but it has never been easier now that we have created a search engine optimized website builder specifically for Real Estate Appraisers.

LIMITED TIME OFFER – NEW YEARS SPECIAL

For a limited time, if you sign up for the complete hosting plan at AppraiserWebsites.Net, we will create a custom website that is optimized for all the major search engines ($495.00 Value). Within 24 hours after receiving all of your information, your website will be published online and ready to accept orders. We will also submit your website to the top search engine directories, and submit your new website to additional Appraiser Directories for free. This is a limited time offer and will only be available for a short time.

Visit AppraiserWebsites.Net for more information.


appraiser websites

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9th January 2009

2010 Appraisal Management Companies

210 VERIFIED Appraisal Management Companies!
Don’t waste your time! Sign up to the AMCs that actually send appraisal requests!

DELAYING = LITTLE OR NO FUTURE APPRAISAL WORK. Can you afford to go out of business?

The new HVCC requirements will change the way you market and receive orders in the future. All the major lenders are already using AMCs for all their appraisal needs.

Appraisal Management Companies are currently signing up Appraisers to complete their appraisal work. If an AMC has enough appraisers to cover an area, they no longer process applications until the either lose an appraiser or expand capacity. Don’t be too late and sign up when positions are no longer available.

210 Appraisal Management Companies Listed!

The Arizona Republic states that another wave of Foreclosures are immanent. Banks will be ordering more REO (real estate owned appraisals) from approved appraisers.

Are you doing AMC work full time? Are you making $8,000 – $10,000 per month in AMC work alone? I am and decided to write a book with all the application links and information you will need to get started immediately. Our published book, is not an e-book or ‘electronic book’. Place your order today and we will ship it to you immediately.

Our AMC directory stands far above the rest.

Chapters Include:
- Make more money with Appraisal Management Companies
- The Application Process
- Maximizing AMC Orders
- Researched list of AMCs that send the most work
- Direct links for each AMC application pages and contact information
- Common Errors to Avoid
- Specific AMC Requirements
- 2010 List of Appraisal Management Companies that SEND ORDERS! I have personally signed up and receive work from most of the companies in my book.

210 Appraisal Management Companies Listed!

Bonus Chapters Included:
- Recession Proof Your Appraisal Business
- Appraisal Company Marketing
- Top Revenue Generating Techniques
- Maximizing Internet Orders
- FHA Checklist

click to order appraisal management companies directory

My appraiser income has increased over 25% over my peak 2005 season and I currently have to turn down appraisal orders because I just don’t have the time to complete them all. Less than a year ago I was worried about paying my bills on time and if I could continue doing appraisal work for a living!

As a fellow appraiser, we have seen how drastically things can change in one year. Most of my appraiser associates either went back to their prior businesses or became employees at some dead end job to avoid bankruptcy. I knew I had to make changes as my income was dropping fast. I was getting a few orders a week for estate appraisals, divorce, date of death, inheritance, gifts with an occasional refinance or FHA purchase. In addition, a few local appraisal management companies were sending me work from time to time.

The day Fannie Mae and Freddie Mac increased their loan amounts I thought this would bring buyers back in to the market so I created a marketing campaign with my remaining marketing budget to produce mailers and fliers. I created postcard mailers and sent it to all the remaining mortgage companies in my area. I also started going door to door to the mortgage companies and meeting with brokers and owners. Since I was getting some AMC work, I got online and started to build a list of all the Appraisal Management Companies I could find. I would submit the application to each AMC as I found them, usually completing around 2 to 3 applications per day.

My fliers, postcard mailers and door to door marketing failed to generate much business, but a few orders started trickling in from the AMCs I applied to. I searched for more AMC companies online, posted in appraiser forums and made phone calls to independent appraisers around the country to see what was working for them. I would submit to each company, and if I didn’t hear from them I would follow up with each company monthly. Work steadily began to increase to a point that I had to start turning down appraisal requests. I have been completing more appraisals and making more money than ever before. Since most of my appraisals are Bank Owned (REO) appraisal, I have also had one of the most stress free years appraising properties without any broker hassles or access delays. Most of the properties I currently appraise are on a lock box and I can inspect them at any time of the day and around my own schedule.

If you know of foreclosures or short sales in your area and you are not receive REO appraisals, then you are not signed up with the right management companies! Make sure to order our book today before the AMCs have enough vendors to service your area.

6 Month Money Back Guarantee – If you can honestly say I have not helped you receive more appraisal work, I will refund your money after 6 months!

2010 Appraisal Management Company Directory (AMC Directory) – Only $99.95 – FREE SHIPPING

Electronic Version (PDF) – NOW AVAILABLE – Only $79.95 – Click to Order

click to order appraisal management companies directory

Order with a credit card over the phone:
Call Bryan at 858-232-3348 with questions or to order

Order by Check:
Mail $99.95 to:
Appraise All
4809 Clairemont Dr #208
San Diego, CA 92117

Appraisal Management Companies 2009Appraisal Management Companies ListAppraisal Management Companies ListAMC DirectoryAppraisal Management Companies

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